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Research
Able to directly interface with designers, programmers, input distributors and product experts, we aide clients in converting product characteristics into measurable benefits.

Our extensive research capability is based on a seamless network of experienced industry experts. We deliver clients access to an array of marketing research resources, including:

• Competitive Analysis
• Complex Survey Design
• SPSS Statistical Data Analysis
• Comprehensive Market Studies
• Industry Summaries
• Market Size & Direction Estimates

Strategy
Insight into customers, employees and channel partners is essential to maximize brands and profits. Through our network of industry experts, we provide our clients with access to comprehensive research across a wide market spectrum.

Customers have more power than ever before, with more high-quality alternatives, greater access to information and the unprecedented ability to compare brands. As customers compare value propositions at lightning speed, companies must deliver on promises consistently.

We help our clients understand and explain customer behavior in this supercharged environment by examining the integrated dynamics of choice, experience and loyalty. We recognize the importance of sector-specific knowledge that examines all aspects of customer behavior so our clients can take strategic actions that make the most sense.



  Program Development includes consulting services aligned with the product and service marketing mix, including: pricing, promotion, packaging and distribution.